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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: Text

TextPublication details: Boston : Pearson Prentice Hall, 2012Edition: 14th ed., global edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN: 027375243X; 9780273752431Subject(s): MarketingDDC classification: 658.8 KOT LOC classification: HF5415 | .K636 2012

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	BAC PJ Library	658.8 KOT (Browse shelf (Opens below))	Available		002181

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Includes bibliographical references and index.

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