Customer relationship management / Mullick, N. H.

By: Mullick, N. HMaterial type: TextTextLanguage: English Original language: Dutch Publication details: Upper Saddle River, NJ : Oxford University Press, 2016Description: 433 p. : ill. ; 25 cmISBN: 027368177XSubject(s): Customer relations -- ManagementDDC classification: 658.812 MUL LOC classification: HF5415.5 | .M44 2016Review: "Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK RELIANCE
PJ Library 		658.8 PEE (Browse shelf (Opens below)) Available 005512
BOOK BOOK RELIANCE
PJ Library 		658.8 PEE (Browse shelf (Opens below)) Available 005513
BOOK BOOK RELIANCE
PJ Library 		658.812 MUL (Browse shelf (Opens below)) Available 007351
Total holds: 0

Includes bibliographical references and index.

"Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET.

There are no comments on this title.

to post a comment.