Global Marketing / Warren Keegan and Mark Green

By: Warren KeeganMaterial type: TextTextPublication details: [s.l.] : Pearson Education, 2013Edition: 7th ed. ; Global edDescription: 600 pagesISBN: 9780273766711 DDC classification: 658.84 Summary: For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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For undergraduate and graduate global marketing courses.



The excitement, challenges, and controversies of global marketing.



Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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