Global Marketing /
Warren Keegan
Global Marketing / Warren Keegan and Mark Green - 7th ed. ; Global ed. - [s.l.] : Pearson Education, 2013. - 600 pages
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
9780273766711
658.84
Global Marketing / Warren Keegan and Mark Green - 7th ed. ; Global ed. - [s.l.] : Pearson Education, 2013. - 600 pages
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
9780273766711
658.84