Global Marketing / (Record no. 2963)

MARC details
000 -LEADER
fixed length control field 00716nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273766711 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Warren Keegan
245 #0 - TITLE STATEMENT
Title Global Marketing /
Statement of responsibility, etc. Warren Keegan and Mark Green
250 ## - EDITION STATEMENT
Edition statement 7th ed. ;
Remainder of edition statement Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2013.
Place of publication, distribution, etc. [s.l.] :
300 ## - PHYSICAL DESCRIPTION
Extent 600 pages
520 ## - SUMMARY, ETC.
Summary, etc. For undergraduate and graduate global marketing courses.<br/><br/> <br/><br/>The excitement, challenges, and controversies of global marketing.<br/><br/> <br/><br/>Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020   658.84 KEE  3102638 12/14/2020 12/14/2020 BOOK