Global Marketing / (Record no. 2963)
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000 -LEADER | |
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fixed length control field | 00716nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201214s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273766711 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Warren Keegan |
245 #0 - TITLE STATEMENT | |
Title | Global Marketing / |
Statement of responsibility, etc. | Warren Keegan and Mark Green |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. ; |
Remainder of edition statement | Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 2013. |
Place of publication, distribution, etc. | [s.l.] : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 600 pages |
520 ## - SUMMARY, ETC. | |
Summary, etc. | For undergraduate and graduate global marketing courses.<br/><br/> <br/><br/>The excitement, challenges, and controversies of global marketing.<br/><br/> <br/><br/>Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
BAC | BAC | PJ Library | 12/14/2020 | 658.84 KEE | 3102638 | 12/14/2020 | 12/14/2020 | BOOK |