The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

By: O'Shaughnessy, John, 1927- [author.]Contributor(s): O'Shaughnessy, Nicholas J, 1954- [author.]Material type: TextTextPublisher: New York, New York : Oxford University Press, 2003Copyright date: 2003Description: 1 online resource (283 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780195348668Subject(s): Consumer behavior | Consumers -- Psychology | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Decision making -- Psychological aspects | Emotions -- Economic aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing power of emotion.DDC classification: 658.8/342 LOC classification: HF5415.32 | .O743 2003Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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