The marketing power of emotion /

O'Shaughnessy, John, 1927-

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. - 1 online resource (283 pages) : illustrations

Includes index.

9780195348668


Consumer behavior.
Consumers--Psychology.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Emotions--Economic aspects.


Electronic books.

HF5415.32 / .O743 2003

658.8/342