The marketing power of emotion / (Record no. 271124)

MARC details
000 -LEADER
fixed length control field 01941nam a2200481 i 4500
001 - CONTROL NUMBER
control field EBC4701709
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123165313.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161013t20032003nyua o 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780195150568
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195348668
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4701709
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4701709
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11273259
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)935261833
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .O743 2003
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, John,
-- 1927-
-- author.
245 14 - TITLE STATEMENT
Title The marketing power of emotion /
Statement of responsibility, etc. John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2003.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2003
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (283 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision making
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Emotions
General subdivision Economic aspects.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, Nicholas J.,
Dates associated with a name 1954-
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading O'Shaughnessy, John.
Title Marketing power of emotion.
Place, publisher, and date of publication New York, New York : Oxford University Press, c2003
Physical description vi, 274 pages
International Standard Book Number 9780195150568
Record control number 2002070905
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4701709">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4701709</a>
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