Public sector branding in Asia / Paul Temporal
Material type:
TextPublication details: Singapore : Times Editions, 2004Description: x, 126 p. : ill. (some col.) ; 22 cmISBN: 9789812324207Subject(s): Industrial promotions -- Asia | Place marketing -- AsiaLOC classification: HC415 I53 | T46 2004
Contents:
Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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UNIMY PJ Library | DA | HC415 I53 T46 2004 da (Browse shelf (Opens below)) | Available | 101807 |
Total holds: 0
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Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage.
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