Public sector branding in Asia /
Temporal, Paul.
Public sector branding in Asia / Paul Temporal - Singapore : Times Editions, 2004. - x, 126 p. : ill. (some col.) ; 22 cm.
Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage.
9789812324207
Industrial promotions--Asia
Place marketing--Asia
HC415 I53 / T46 2004
Public sector branding in Asia / Paul Temporal - Singapore : Times Editions, 2004. - x, 126 p. : ill. (some col.) ; 22 cm.
Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage.
9789812324207
Industrial promotions--Asia
Place marketing--Asia
HC415 I53 / T46 2004