Public sector branding in Asia / (Record no. 12778)
[ view plain ]
| 020 ## - | |
|---|---|
| -- | 9789812324207 |
| 040 ## - | |
| -- | Unimy |
| 050 ## - | |
| -- | HC415 I53 |
| -- | T46 2004 |
| 100 ## - | |
| -- | Temporal, Paul. |
| 245 ## - | |
| -- | Public sector branding in Asia / |
| -- | Paul Temporal |
| 260 ## - | |
| -- | Singapore : |
| -- | Times Editions, |
| -- | 2004. |
| 300 ## - | |
| -- | x, 126 p. : |
| -- | ill. (some col.) ; |
| -- | 22 cm. |
| 505 ## - | |
| -- | <br/>Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage. |
| 650 ## - | |
| -- | Industrial promotions |
| -- | Asia |
| 650 ## - | |
| -- | Place marketing |
| -- | Asia |
| 942 ## - | |
| -- | lcc |
| -- | BK |
| 999 ## - | |
| -- | 12778 |
| -- | 12778 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UNIMY | UNIMY | PJ Library | 08/02/2022 | HC415 I53 T46 2004 da | 101807 | 08/02/2022 | 08/02/2022 | BOOK |