Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublisher: New York : Routledge, 2012Copyright date: 2005Description: 1 online resource (228 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781315808697Subject(s): Advertising -- EncyclopediasGenre/Form: Electronic books.DDC classification: 228 LOC classification: HF5803 | .C56 2012Online resources: Click to View
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First published by Best Business Books and The Haworth Reference Press.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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