Concise encyclopedia of advertising / (Record no. 106602)

MARC details
000 -LEADER
fixed length control field 01633nam a2200433 i 4500
001 - CONTROL NUMBER
control field EBC1588556
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120153341.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140121r20122005nyu obe 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780789022103
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315808697
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1588556
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1588556
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10826063
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL560055
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)867928675
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5803
Item number .C56 2012
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 228
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Concise encyclopedia of advertising /
Statement of responsibility, etc. Kenneth E. Clow, PhD, Donald Baack, PhD.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2005
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (228 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
General note First published by Best Business Books and The Haworth Reference Press.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Encyclopedias.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1588556">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1588556</a>
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