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Concise encyclopedia of advertising /

Clow, Kenneth E.

Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD. - 1 online resource (228 pages)

First published by Best Business Books and The Haworth Reference Press.

Includes bibliographical references and index.

ISBN: 9781315808697

Subjects--Topical Terms:
Advertising--Encyclopedias.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5803 / .C56 2012

Dewey Class. No.: 228

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