Involving customers in new service development
Involving customers in new service development [electronic resource] /
editors, Bo Edvardsson ... [et al.].
- London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006.
- viii, 323 p. : ill.
- Series on technology management ; v. 11 .
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.
Electronic books.
HF5415.153 / .I586 2006
658.5/75
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.
Electronic books.
HF5415.153 / .I586 2006
658.5/75