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Return on ideas a practical guide to making innovation pay David Nichols.

by Nichols, David, d.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ John Wiley & Sons, c Availability: Items available for loan: UNIMY (1) Call number: HF5415.15 .N53 2007 da.

Something really new three simple steps to creating truly innovative products Denis J. Hauptly.

by Hauptly, Denis J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association, c Availability: Items available for loan: UNIMY (1) Call number: HF5415.153 H38 2008 da.

Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008Availability: Items available for loan: UNIMY (1) Call number: HD45 T76 2008.

The marketing strategy : a risk and governance guide to building a brand Peter R. Scott, J. Mike Jacka.

by Scott, Peter R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, ©2012Availability: Items available for loan: UNIMY (1) Call number: QP 612 S36 2012 da.

Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson.

by Langlois, Richard N | Robertson, Paul L | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 1995Online access: Click to View Availability: No items available.

Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.

by Taylor, David, 1964- | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: Click to View Availability: No items available.

Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport.

by Design Research Society. Conference (1998 : University of Central England in Birmingham) | Jerrard, Bob | Trueman, Myfanwy | Newport, Roger | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; Philadelphia, Pa. : Taylor & Francis, c1999Online access: Click to View Availability: No items available.

Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968- | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: New York : American Management Association, c2004Online access: Click to View Availability: No items available.

Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

by Mathieson, Rick | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: New York : AMACOM, c2005Online access: Click to View Availability: No items available.

Performance measurement in the 21st century [electronic resource] : from performance measurement to performance management / Guest editor Dr. Yasar Jarrar.

by Jarrar, Yasar | ProQuest (Firm).

Series: Business process management journal ; v. 10, no. 5.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2004Online access: Click to View Availability: No items available.

The persona lifecycle [electronic resource] : keeping people in mind throughout product design / John Pruitt, Tamara Adlin.

by Pruitt, John | Adlin, Tamara | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006Online access: Click to View Availability: No items available.

The pursuit of new product development [electronic resource] : the business development process / Marc A. Annacchino.

by Annacchino, Marc A | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007Online access: Click to View Availability: No items available.

Developing practical wireless applications [electronic resource] / Dean A. Gratton.

by Gratton, Dean A | ProQuest (Firm).

Edition: 1st ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Digital Press, c2006Online access: Click to View Availability: No items available.

Sketching user experiences [electronic resource] : getting the design right and the right design / Bill Buxton.

by Buxton, William | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2007Online access: Click to View Availability: No items available.

Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou.

by Avlonitis, George J | Papastathopoulou, Paulina | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; Thousand Oaks, Calif. : SAGE, 2006Online access: Click to View Availability: No items available.

Innovation, science, and institutional change [electronic resource] / edited by Jerald Hage and Marius Meeus ; with the editorial committee of Charles Edquist ... [et. al.].

by Hage, Jerald, 1932- | Meeus, Marius T. H, 1957- | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2006Online access: Click to View Availability: No items available.

Design reuse in product development modeling, analysis and optimization [electronic resource] / S K Ong, Q L Xu, Andrew Y C Nee.

by Ong, S. K, 1969- | Nee, A. Y. C. (Andrew Yeh Chris), 1948- | Xu, Q. L | ProQuest (Firm).

Series: Series on manufacturing systems and technology ; v. 4.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Singapore ; Hackensack, NJ : World Scientific Publishing, c2008Online access: Click to View Availability: No items available.

Product release planning [electronic resource] : methods, tools, and applications / Gunther Ruhe.

by Ruhe, Gunther | ProQuest (Firm).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Boca Raton : CRC Press, c2010Online access: Click to View Availability: No items available.

The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

by Taylor, David, 1964- | Nichols, David, 1967- | ProQuest (Firm).

Edition: 2nd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2010Online access: Click to View Availability: No items available.

New food product development [electronic resource] : from concept to marketplace / Gordon W. Fuller.

by Fuller, Gordon W | ProQuest (Firm).

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, c2011Online access: Click to View Availability: No items available.

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