Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

By: Mathieson, RickContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : AMACOM, c2005Description: ix, 244 p. : illSubject(s): Mobile commerce | Product managementGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5548.34 | .M38 2005Online resources: Click to View
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Includes bibliographical references (p. [213]-227) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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