Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
Material type: TextPublication details: New York : AMACOM, c2005Description: ix, 244 p. : illSubject(s): Mobile commerce | Product managementGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5548.34 | .M38 2005Online resources: Click to ViewNo physical items for this record
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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