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Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.

by Rudd, John [editor.] | Jaakkola, Matti [editor.] | Marshall, Greg W [editor.].

Series: European Journal of Marketing ; Volume 50 Number 12Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Bradford, England] : Emerald Group Publishing Limited, 2016Copyright date: 2016Online access: Click to View Availability: No items available.

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Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.

by Rudd, John [editor.] | Jaakkola, Matti [editor.] | Marshall, Greg W [editor.].

Series: European Journal of Marketing ; Volume 50 Number 12Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [Bradford, England] : Emerald Group Publishing Limited, 2016Copyright date: 2016Online access: Click to View Availability: No items available.

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