Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.

Contributor(s): Rudd, John [editor.] | Jaakkola, Matti [editor.] | Marshall, Greg W [editor.]Material type: TextTextSeries: European Journal of Marketing ; Volume 50 Number 12Publisher: [Bradford, England] : Emerald Group Publishing Limited, 2016Copyright date: 2016Description: 1 online resource (229 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781787142374 (e-book)Subject(s): Marketing -- PeriodicalsGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic marketing : new horizons in theory and research.DDC classification: 658.8005 LOC classification: HF5410 | .S773 2016Online resources: Click to View
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Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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