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The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. by Brown, Ruth E [editor.] | Jones, Valerie K [editor.] | Wang, Ming [editor.] | Schultz, Don E [writer of foreword.] | Tobaccowala, Rishad [writer of foreword.]. Material type:  Text; Format:
available online
 ; Literary form:
Not fiction
Publisher: Santa Barbara, California ; Denver, Colorado : Praeger, 2016Copyright date: 2016Online access: Click to View Availability: No items available.
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The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. by Brown, Ruth E [editor.] | Jones, Valerie K [editor.] | Wang, Ming [editor.] | Schultz, Don E [writer of foreword.] | Tobaccowala, Rishad [writer of foreword.]. Material type: Text; Format:
available online
; Literary form:
Not fiction
Publisher: Santa Barbara, California ; Denver, Colorado : Praeger, 2016Copyright date: 2016Online access: Click to View Availability: No items available.
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