The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

Contributor(s): Brown, Ruth E [editor.] | Jones, Valerie K [editor.] | Wang, Ming [editor.] | Schultz, Don E [writer of foreword.] | Tobaccowala, Rishad [writer of foreword.]Material type: TextTextPublisher: Santa Barbara, California ; Denver, Colorado : Praeger, 2016Copyright date: 2016Description: 1 online resource (845 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781440833434 (e-book)Subject(s): Advertising | Internet advertising | Internet marketing | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: New advertising : branding, content, and consumer relationships in the data-driven social media era.DDC classification: 659.1 LOC classification: HF5823 | .N447 2016Online resources: Click to View
Contents:
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
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Includes bibliographical references and index.

Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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