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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill Irwin, c2011Other title: Contemporary advertising | Contemporary advertising & integrated marketing communications.Availability: Items available for loan: RELIANCE (1) Call number: 659.1 ARE.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill Irwin, c2011Other title: Contemporary advertising | Contemporary advertising & integrated marketing communications.Availability: Items available for loan: RELIANCE (1) Call number: 659.1 ARE.

Contemporary advertising William F. Arens

by William F. Arens.

Edition: 7th.Material type: Text Text Publication details: Boston Irwin /McGraw-Hill 1999Availability: Items available for loan: IACT (1) Call number: 659.1.

M: advertising William F. Arens

by William F. Arens.

Edition: 1st.Material type: Text Text Publication details: New York McGraw-Hill/Irwin 2012Availability: Items available for loan: IACT (1) Call number: 659.1.

Essentials of contemporary advertising William F. Arens

by William F. Arens.

Edition: 1st.Material type: Text Text Publication details: Boston McGraw-Hill Irwin 2007Availability: Items available for loan: IACT (1) Call number: 659.1.

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