Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William FContributor(s): Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertisingMaterial type: TextTextPublication details: New York, NY : McGraw-Hill Irwin, c2011Edition: 13th edDescription: xl, 774 p. : ill. ; 28 cmISBN: 9780073530031 (looseleaf : alk. paper); 0073530034 (looseleaf : alk. paper); 9780071220606Other title: Contemporary advertising [Other title] | Contemporary advertising & integrated marketing communications [Cover title]Subject(s): AdvertisingDDC classification: 659.1 ARE LOC classification: HF5821 | .B62 2011
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK RELIANCE
PJ Library 		659.1 ARE (Browse shelf (Opens below)) Available 002691(1)
Total holds: 0

Prev. ed. has title: Contemporary advertising.

Includes bibliographical references (p. 715-732) and indexes.

There are no comments on this title.

to post a comment.