The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

Contributor(s): Grover, Rajiv, 1953- | Vriens, Marco | ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks : Sage Publications, c2006Description: xi, 705 p. : illSubject(s): Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .H286 2006Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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