The handbook of marketing research uses, misuses, and future advances /

The handbook of marketing research uses, misuses, and future advances / [electronic resource] : edited by Rajiv Grover, Marco Vriens. - Thousand Oaks : Sage Publications, c2006. - xi, 705 p. : ill.,.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing research.


Electronic books.

HF5415.2 / .H286 2006

658.8/3