Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

By: Backer, Thomas EContributor(s): Rogers, Everett M | Sopory, PradeepMaterial type: TextTextPublisher: Newbury Park, California : Sage, [1992]Copyright date: 1992Description: 1 online resource (199 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781452252704 (e-book)Subject(s): Mass media in health education | Communication in medicineGenre/Form: Electronic books.Additional physical formats: Print version:: Designing health communication campaigns : what works?.DDC classification: 362.1/014 LOC classification: RA440.55 | .B33 1992Online resources: Click to View
Contents:
part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
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Includes bibliographical references.

part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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