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Designing health communication campaigns : what works? /

Backer, Thomas E.

Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. - 1 online resource (199 pages) : illustrations

Includes bibliographical references.

part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.

ISBN: 9781452252704 (e-book)

Subjects--Topical Terms:
Mass media in health education.
Communication in medicine.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: RA440.55 / .B33 1992

Dewey Class. No.: 362.1/014

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