Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].
Material type: TextPublisher: Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015Copyright date: 2015Description: 1 online resource (400 pages) : illustrations (some color)Content type: text Media type: computer Carrier type: online resourceISBN: 9783110413960; 9783110413977Subject(s): Marketing | Business | Sales promotionGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing : prozess- und praxisorientierte grundlagen.DDC classification: 658.8 LOC classification: HF5415 | .M375 2015Online resources: Click to ViewIncludes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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