Marketing : (Record no. 118854)

MARC details
000 -LEADER
fixed length control field 01893nam a2200457 i 4500
001 - CONTROL NUMBER
control field EBC1809885
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123070541.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150609t20152015gw a ob 001 0 ger d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783110413953
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783110413960
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783110413977
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1809885
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1809885
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11059833
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL788207
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)910282091
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M375 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing :
Remainder of title prozess- und praxisorientierte grundlagen /
Statement of responsibility, etc. Peter M. Runia [and three others].
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Berlin, Germany ;
-- Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer De Gruyter Oldenbourg,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (400 pages) :
Other physical details illustrations (some color)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Runia, Peter M.,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Marketing : prozess- und praxisorientierte grundlagen.
Place, publisher, and date of publication Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015
Physical description xxvii, 372 pages
International Standard Book Number 9783110413953
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1809885">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1809885</a>
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