Marketing : (Record no. 118854)
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000 -LEADER | |
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fixed length control field | 01893nam a2200457 i 4500 |
001 - CONTROL NUMBER | |
control field | EBC1809885 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240123070541.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150609t20152015gw a ob 001 0 ger d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9783110413953 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783110413960 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783110413977 |
Qualifying information | (electronic bk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC1809885 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL1809885 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaPaEBR)ebr11059833 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL788207 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)910282091 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .M375 2015 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 23 |
245 00 - TITLE STATEMENT | |
Title | Marketing : |
Remainder of title | prozess- und praxisorientierte grundlagen / |
Statement of responsibility, etc. | Peter M. Runia [and three others]. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Berlin, Germany ; |
-- | Boston, Massachusetts : |
Name of producer, publisher, distributor, manufacturer | De Gruyter Oldenbourg, |
Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Date of production, publication, distribution, manufacture, or copyright notice | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (400 pages) : |
Other physical details | illustrations (some color) |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015). |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales promotion. |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Runia, Peter M., |
Relator term | author. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Relationship information | Print version: |
Title | Marketing : prozess- und praxisorientierte grundlagen. |
Place, publisher, and date of publication | Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015 |
Physical description | xxvii, 372 pages |
International Standard Book Number | 9783110413953 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1809885">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1809885</a> |
Public note | Click to View |
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