Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.

Contributor(s): Rodgers, Shelly | Thorson, Esther | ProQuest (Firm)Material type: TextTextSeries: Routledge communication seriesPublication details: New York, NY : Routledge, 2012Edition: 1st edDescription: xxix, 614 pSubject(s): Advertising | Industrial publicityGenre/Form: Electronic books.DDC classification: 659.101 LOC classification: HF5821 | .A384 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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