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Advertising theory

Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson. - 1st ed. - New York, NY : Routledge, 2012. - xxix, 614 p. - Routledge communication series . - Routledge communication series. .

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Advertising.
Industrial publicity.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5821 / .A384 2012

Dewey Class. No.: 659.101

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