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		Advertising management Rajeev Batra by Rajeev Batra. Edition: 2nd.Material type: Text Publication details: Englewood Cliffs, N.J. Prentice-Hall 1982Availability: Items available for loan: IACT (1) Call number: 659.1. Add to cart (remove)
		The new direct marketing: how to implement a profit-driven database marketing strategy Rajeev Batra by Rajeev Batra. Edition: 1st.Material type: Text Publication details: Homewood, Ill Business One Irwin 1990Availability: Items available for loan: IACT (1) Call number: 658.84. Add to cart (remove)
		No cover image available Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Scott, Linda M \| Batra, Rajeev \| ProQuest (Firm). Series: Advertising and consumer psychologyMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Online access: Click to View Availability: No items available. Add to cart (remove)
		Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher. by Batra, Rajeev [editor.] \| Keller, Punam Anand [editor.] \| Strecher, Victor J [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, [England] ; New York, New York : Routledge, 2015Copyright date: 2011Online access: Click to View Availability: No items available. Add to cart (remove)
		The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. by Batra, Rajeev [editor.] \| Seifert, Colleen M [editor.] \| Brei, Diann [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York, New York ; London, [England] : Routledge, 2016Copyright date: 2016Online access: Click to View Availability: No items available. Add to cart (remove)
		The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. by Batra, Rajeev [editor.] \| Seifert, Colleen M [editor.] \| Brei, Diann [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York, New York ; London, [England] : Routledge, 2016Copyright date: 2016Online access: Click to View Availability: No items available. Add to cart (remove)