Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
Material type: TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Description: xxi, 436 p. : ill. (some col.)Subject(s): Imagery (Psychology) | Persuasion (Psychology) | Advertising -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 153.8/52 LOC classification: BF367 | .P464 2003Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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