The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep.

By: Pradeep, A. K, 1963-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010Description: xii, 252 p. : illSubject(s): Neuromarketing | Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8342 LOC classification: HF5415.12615 | .P73 2010Online resources: Click to View
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Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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