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The buying brain secrets of selling to the subconscious mind /

Pradeep, A. K., 1963-

The buying brain secrets of selling to the subconscious mind / [electronic resource] : A.K. Pradeep. - Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010. - xii, 252 p. : ill.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.12615 / .P73 2010

Dewey Class. No.: 658.8342

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