Action research in marketing [electronic resource] / guest editor, Chad Perry.

Contributor(s): Perry, Chad | ProQuest (Firm)Material type: TextTextSeries: European journal of marketing ; v. 38, no. 3/4, 2004.Publication details: [Bradford, England] : Emerald Group Pub., 2004Description: p. 292-468 : illSubject(s): Marketing research | Research, IndustrialGenre/Form: Electronic books.LOC classification: HF5415.2 | .A23 2004Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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