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Action research in marketing

Action research in marketing [electronic resource] / guest editor, Chad Perry. - [Bradford, England] : Emerald Group Pub., 2004. - p. 292-468 : ill. - European journal of marketing ; v. 38, no. 3/4, 2004 . - European journal of marketing ; v. 38, no. 3/4, 2004. .

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Marketing research.
Research, Industrial.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.2 / .A23 2004

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