Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.

By: Rossi, Peter E. (Peter Eric), 1955-Contributor(s): Allenby, Greg M. (Greg Martin), 1956- | McCulloch, Robert E. (Robert Edward) | ProQuest (Firm)Material type: TextTextSeries: Wiley series in probability and statisticsPublication details: Chichester, England : J. Wiley, 2006,c2005Edition: Reprinted with correctionsDescription: x, 348 p. : illISBN: 9780470863688 (electronic bk.)Subject(s): Bayesian statistical decision theory | Marketing research -- Mathematical models | Marketing -- Mathematical modelsGenre/Form: Electronic books.LOC classification: HF5415.2 | .R675 2006Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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