Bayesian statistics and marketing
Rossi, Peter E. 1955-
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. - Reprinted with corrections. - Chichester, England : J. Wiley, 2006,c2005. - x, 348 p. : ill. - Wiley series in probability and statistics .
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780470863688 (electronic bk.)
Bayesian statistical decision theory.
Marketing research--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HF5415.2 / .R675 2006
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. - Reprinted with corrections. - Chichester, England : J. Wiley, 2006,c2005. - x, 348 p. : ill. - Wiley series in probability and statistics .
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780470863688 (electronic bk.)
Bayesian statistical decision theory.
Marketing research--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HF5415.2 / .R675 2006