Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

Contributor(s): Kaden, Robert J | Linda, Gerald | Prince, Melvin | ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2012Description: xix, 483 p. : illSubject(s): Marketing research | Consumption (Economics) -- ResearchGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .L383 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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