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Leading edge marketing research 21st-century tools and practices /

Leading edge marketing research 21st-century tools and practices / [electronic resource] : editors, Robert Kaden, Gerald Linda, Melvin Prince. - Thousand Oaks, Calif. : SAGE Publications, c2012. - xix, 483 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing research.
Consumption (Economics)--Research.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.2 / .L383 2012

Dewey Class. No.: 658.8/3

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