Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.

By: Harden, LelandContributor(s): Heyman, Bob, 1948- | ProQuest (Firm)Material type: TextTextPublication details: New York : American Management Association, c2009Description: xii, 244 p. : illSubject(s): Internet marketing | Brand loyaltyGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .H3663 2009Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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