Digital engagement internet marketing that captures customers and builds intense brand loyalty /

Harden, Leland.

Digital engagement internet marketing that captures customers and builds intense brand loyalty / [electronic resource] : Leland Harden and Bob Heyman. - New York : American Management Association, c2009. - xii, 244 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Internet marketing.
Brand loyalty.


Electronic books.

HF5415.1265 / .H3663 2009

658.8/72