Response [electronic resource] : the complete guide to profitable direct marketing / Lois K. Geller.

By: Geller, Lois K, 1944-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : Oxford University Press, 2002Edition: Rev. and expandedDescription: xxi, 360 p. : illSubject(s): Direct marketing | MarketingGenre/Form: Electronic books.LOC classification: HF5415.126 | .G45 2002Online resources: Click to View
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Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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