Response the complete guide to profitable direct marketing /
Geller, Lois K., 1944-
Response the complete guide to profitable direct marketing / [electronic resource] : Lois K. Geller. - Rev. and expanded. - New York : Oxford University Press, 2002. - xxi, 360 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Direct marketing.
Marketing.
Electronic books.
HF5415.126 / .G45 2002
Response the complete guide to profitable direct marketing / [electronic resource] : Lois K. Geller. - Rev. and expanded. - New York : Oxford University Press, 2002. - xxi, 360 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Direct marketing.
Marketing.
Electronic books.
HF5415.126 / .G45 2002