Blueprint for your library marketing plan [electronic resource] : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller.
Material type: TextPublication details: Chicago : American Library Association, 2006Description: xi, 135 pSubject(s): Libraries -- United States -- Marketing | Libraries -- Public relations -- United States | Library planning -- United States | Strategic planning -- United StatesGenre/Form: Electronic books.DDC classification: 021.7 LOC classification: Z716.3 | .F57 2006Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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