Blueprint for your library marketing plan a guide to help you survive and thrive /

Fisher, Patricia H.

Blueprint for your library marketing plan a guide to help you survive and thrive / [electronic resource] : by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. - Chicago : American Library Association, 2006. - xi, 135 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Libraries--Marketing.--United States
Libraries--Public relations--United States.
Library planning--United States.
Strategic planning--United States.


Electronic books.

Z716.3 / .F57 2006

021.7