Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace.

Contributor(s): Noble, Charles [editor.] | Durmusoglu, Serdar [editor.] | Griffin, Abbie [editor.] | Wallace, C [cover designer.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Description: 1 online resource (386 pages) : illustrations, graphs, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781118770788Subject(s): New products -- Management | Product managementGenre/Form: Electronic books.Additional physical formats: Print version:: Open innovation : new product development essentials from the PDMA.DDC classification: 658.5/75 LOC classification: HF5415.153 | .O64 2014Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.