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Open innovation : new product development essentials from the PDMA /

Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace. - 1 online resource (386 pages) : illustrations, graphs, tables

Includes bibliographical references at the end of each chapters and index.

ISBN: 9781118770788

Subjects--Topical Terms:
New products--Management.
Product management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.153 / .O64 2014

Dewey Class. No.: 658.5/75

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