Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts.

By: Cunningham, Jane, 1969-Contributor(s): Roberts, Philippa, 1966- | ProQuest (Firm)Material type: TextTextPublication details: London : Cyan, 2006Description: 247 p. : illSubject(s): Marketing | Brand name products | Women consumersGenre/Form: Electronic books.DDC classification: 658.80082 LOC classification: HF5415.32 | .C86 2006Online resources: Click to View
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Includes bibliographical references (p. 241-242).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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